Discover the best pick for your living room vibe: AllModern or Floyd? Which brand offers the trendiest options and top-notch quality? Let's decode the ultimate couch dilemma together.
Alex Back | Couch CEO & Founder
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Ready to explore the clash of couch titans with AllModern and Floyd? Find out which brand steals the show in this detailed breakdown, helping you decide on the perfect addition to your home decor.
Side By Side
Features
AllModern
Floyd
Made to Order Lead Times
3-5 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$149.99
Return Option
Warranty Included
Financing Option
Affirm / Bread Pay / AllModern Credit Card
Affirm
Assembly Required
Varies
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$
$$-$$$
Looking at style, durability, sustainability, and overall value, there are distinctive offerings from AllModern and Floyd. AllModern appeals with a vast range of styles suited for budget and mid-range shoppers, while Floyd impresses with modern designs suitable for mid-range to luxury buyers. In terms of sustainability, Floyd showcases a commitment to quality materials, resonating with eco-conscious consumers. Additionally, AllModern delivers value with its financing options, while Floyd's durability and design cater more towards mid-range and premium customers.
BRAND #1: AllModern
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
And it’s not like people aren’t in the market for a new couch. A recent study by Provoke Insights found that 36% of U.S. consumers plan to buy a sofa or sectional within the next year, with that number climbing even higher among older millennials (44%), Gen Z (42%), and younger millennials (37%)¹. That’s a lot of people sofa shopping—and many of them could end up on AllModern’s site without realizing there’s a hidden tier of higher-quality, U.S.-made options buried beneath the budget-friendly imports.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
Floyd is an online-only retailer that was founded in 2013 in Detroit, Michigan. The company's first product was called the Floyd Leg and was as simple as it sounds – a leg that could transform any flat object into a table. This simple design philosophy is evident across all their products, even their website.
Floyd | Brand Summary
Floyd has a very well-designed website that also reflects the design principles of their limited couch offerings. But once you peel back the glamorous veneer, you might be disappointed by the overall quality, customer focus, and lead times. There’s a lot to love with Floyd, but the fact that they only have 3 couch options means that you’d expect them to absolutely nail everything else. Unfortunately, they fall short, especially at their price range.
The first thing you’ll notice about Floyd is how special and stylish their sofas are. And that really is the company’s main draw. They also have one of the most unique and eye-catching fabric collections we’ve ever seen. Some fabrics are recycled cotton. Others have multi-colored cross-weaves. Some are made from Norwegian and New Zealand wool. Fancy! Their signature sofa (aptly named “The Sofa”) has an industrial, reclaimed look to it. Everything about Floyd’s design sensibility is simply cool.
Floyd does provide a 1 year warranty on their craftsmanship. Customers can also purchase an extended warranty through Mulberry that provides coverage for any type of accident or damage.
Although Floyd does not offer white glove delivery options, only The Sofa requires any assembly. And even then, it’s rather simple and straightforward. You won’t have a marital crisis trying to assemble it.
But there are certainly downsides to Floyd. They have unexpectedly long lead times for their limited offering. It can often take 6-10 weeks before a couch ships out. Shipping also costs 12% of your order total (max $299).
The material quality for the price is OK if you’re buying a smaller couch. But you can easily spend $3,000+ on a Floyd couch. At that price point we’d like to see higher quality cushion fill and sturdier frames.
With its emphasis on modern design, top-notch durability, and quality materials, Floyd emerges as the standout choice in this comparison. Bringing a unique blend of style and sustainability, Floyd offers a premium experience that is hard to resist, making it the clear winner in the battle between AllModern and Floyd.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
