Hulala Home vs Modern Resale: Who Has Better Couches?
Which brand brings the perfect blend of style and substance to your living room - Hulala Home or Modern Resale? Don't miss out on discovering the ultimate sofa champion!
Alex Back | Couch CEO & Founder
We independently select everything we recommend. When you buy through our links, we may earn a commission.
Step right up, folks! The ring is set for a thrilling furniture face-off. In one corner, we have the affordable trendsetters, Hulala Home. On the other side, the pinnacle of sophistication, Modern Resale. Get ready to witness the ultimate couch showdown!
Side By Side
Features
Hulala Home
Modern Resale
Made to Order Lead Times
N/A
N/A
Free Shipping Option
White Glove Delivery Option
Return Option
Warranty Included
Financing Option
Klarna / Shop Pay / Affirm
Shop Pay
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
China
Primarily Italy, France, Germany, USA
Avg. 3-Seat Couch Price
$-$$$
$$$$
When it comes to style, durability, sustainability, and value, Modern Resale emerges as the top choice. With its authenticated designer pieces, impeccable quality, sustainable practices, and focus on customer service, Modern Resale offers a premium experience for those seeking luxury and sophistication. While Hulala Home caters to trendy designs and affordability, Modern Resale's overall package makes it a standout option for discerning buyers.
BRAND #1: Hulala Home
Founded by fashion-forward women with a passion for fun and bold living,
Hulala Home is all about creating affordable, trendy furniture that sparks joy. Their commitment to sustainability, demonstrated by their mangrove tree-planting initiative, adds another layer of appeal to the brand. While their website might not be the most exciting, their focus on providing stylish, budget-friendly sofas with speedy delivery makes them a popular choice for those seeking a hassle-free furniture shopping experience.
Hulala Home | Brand Summary
Hulala Home knows exactly what it is – a place to buy affordable furniture that’s fun, looks good in photos, and ships incredibly fast. If that’s what you’re in the market for, Hulala Home Furniture is a great choice. But the tradeoff is that the shopping experience, the overall durability, and some of the upper tier bells and whistles aren’t going to exactly knock your socks off. Most importantly, Hulala Home provides the right level of value for their price point.
Hulala Home is your go-to for trendy, affordable sofas that won't break the bank. Their lightning-fast shipping and generous 30-day return policy make them a convenient choice for those seeking a quick and easy furniture fix. However, be prepared to roll up your sleeves and assemble your new couch upon arrival, and don't expect the most luxurious materials or extensive customization options.
While Hulala Home may not offer the highest quality materials or the most durable construction, their sofas deliver on style and affordability. If you're looking for a fun, Instagrammable piece that won't stay in a box for weeks, Hulala Home is worth checking out. But if you prioritize top-notch quality and longevity, you might want to consider other options.
Founded in 2012 by Stacia Vinar and Sarah Whipple, Modern Resale began as a small Los Angeles gallery reimagining how people buy and sell high-end furniture. What started as a consignment showroom has evolved into one of the most trusted names in the authenticated luxury furniture resale space. The brand’s signature programs—Consign With Us and Memo for Designers—allow both collectors and professionals to engage in a circular design economy built on trust, transparency, and style. Their rotating catalog of B&B Italia, Cassina, and Minotti pieces makes Modern Resale a go-to for design lovers seeking sustainability without sacrificing sophistication.
Modern Resale | Brand Summary
Modern Resale is where discerning design meets real-world access. Founded by two seasoned curators in Los Angeles, the brand has turned authentic European preowned luxury furniture into a smart investment for collectors and design lovers alike.
Every piece — from sofas and sectionals to dining tables and lighting — is carefully chosen, verified, and beautifully maintained. Most of their inventory is one-of-a-kind, giving buyers a chance to own something truly unique from design houses like B&B Italia and Minotti. In this Modern Resale review, we’re exploring how this standout marketplace blends quality, authenticity, and timeless style for modern luxury seekers.
Authenticated designer pieces from luxury brands like B&B Italia, Cassina, and Minotti
Fast nationwide delivery within 1–5 weeks
Impeccable photography and transparent product listings
Personal customer service with curated expertise
White-glove delivery available for large furniture
Sustainable resale model that promotes circular design
Cons
Limited return window (48 hours)
No manufacturer warranty on pre-owned pieces
Inventory changes frequently, so availability is unpredictable
You might not find many brands doing what Modern Resale does—and that’s kind of the point. This Los Angeles-based furniture gallery gives luxury design a second life without cutting corners on quality. Every sofa, sectional, and sculptural piece is verified, photographed, and delivered with the precision of a museum curator.
Sure, there are a few caveats. You can’t customize the fabric or dimensions, the return window is short, and once a piece sells, it’s gone for good. That unpredictability is part of the thrill, though—it’s a treasure hunt for people who know their Cassina from their Poliform.
What makes Modern Resale shine is how refined the experience feels from start to finish. Listings are honest and detailed, photography is impeccable, and white-glove delivery makes ownership effortless. Add to that a sustainable resale model that keeps authentic designer furniture in circulation, and you’ve got a brand that’s as responsible as it is aspirational.
In short, Modern Resale makes buying preowned feel like buying private gallery art. It’s for those who appreciate craftsmanship, sustainability, and a good story behind every chair leg and marble edge.
With its focus on authenticity, quality materials, sustainability, and overall value, Modern Resale secures the victory in this furniture face-off. The blend of luxury, customer service, and sustainability make Modern Resale the standout choice for those looking for top-tier furniture with a conscience.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
