Have you been dreaming of the perfect couch to upgrade your living space? Find out whether Rove Lab or Sundays delivers the ideal combination of comfort, style, and sustainability for your home.
Alex Back | Couch CEO & Founder
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Ready for a showdown that will change the way you see couches? Rove Lab and Sundays face off in the ultimate battle for your living room throne. Which brand will come out on top in this clash of comfort, sustainability, and style? Let the couch challenge begin!
Side By Side
Features
Rove Lab
Sundays
Made to Order Lead Times
N/A
3-5 weeks
Free Shipping Option
White Glove Delivery Option
$0
Return Option
Warranty Included
Financing Option
Shop Pay, Klarna
Shop Pay
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Import
Import
Avg. 3-Seat Couch Price
$$-$$$
$$$
In the quest for the perfect couch, style aficionados will appreciate Rove Lab's modern and sustainable designs, while those seeking classic elegance might lean towards Sundays. Durability-wise, Rove Lab's SmartFoam core and Sundays' high-quality fabrics promise long-lasting comfort. For the eco-conscious, both brands offer sustainable options. When it comes to overall value, Rove Lab's innovative modularity and sustainability may stand out, whereas Sundays' timeless designs and top-notch customer service could be a winning combination. In terms of pricing, Rove Lab falls within the mid-range to premium segment, while Sundays tend towards the premium realm.
BRAND #1: Rove Lab
Rove Lab is the experimental, modular-focused sister brand of Rove Concepts. Launched to challenge traditional furniture models, Rove Lab has created a system rooted in SmartFoam engineering, sustainability, and streamlined delivery. With no tools required and vacuum-sealed packaging, their designs are built to ship fast, fit tight spaces, and adapt to evolving homes. Their commitment to innovation, minimalism, and conscious production places them squarely in the conversation with the best new direct-to-consumer furniture brands.
Rove Lab | Brand Summary
Rove Lab is flipping the script on how we think about comfort, modularity, and convenience. From their all-foam builds (no frames!) to a design system that allows you to add or take away pieces to adapt to your living situation, Rove Lab sofas offer a more tech-forward spin on traditional lounging—streamlined, flexible, and thoughtfully engineered.
I’ve tested a lot of modular sofas, but this one feels like it came from a different playbook—one where setup is painless, materials are sustainable, and the vibe is straight-up smart. This Rove Lab furniture review is one you’ll want to read all the way through.
Ships in compact boxes and inflates in seconds with no tools
Free shipping with quick delivery timeline
Clear and well-organized product information
Cons
No white-glove delivery option available for those that are physically unable
Covers are not removable for machine washing
Partial returns not allowed for modular sets
No made-to-order customization options
Sofas sit lower, which may not suit all users
Rove Lab’s M1 modular sofas don’t try to do it all, but they do a lot right. With spill-resistant fabric, SmartFoam support, and setup that’s fast and frustration-free, these pieces are clearly designed for real-life comfort and modern homes.
There are a few things to consider before you buy. You won’t get white-glove delivery, which could be a drawback if you need help with setup. The covers aren’t removable, so if you rely on machine washing, that might be limiting. And while modular layouts are flexible, customization options stop at colors and configurations.
Even so, the upsides are easy to spot. The SmartFoam core feels structured yet comfortable. The build is light but solid. And the ability to rearrange or expand over time makes this a great pick for evolving spaces. Add fast, free shipping and low-waste packaging, and you’ve got a system that works.
Rove Lab may not be the right match for everyone, but for people who want style, speed, and sustainability in one neat package, the M1 collection delivers.
Founded in 2019 by four friends with a shared passion for design and functionality, Sundays has quickly established itself as a purveyor of stylish and durable furniture. Their focus on creating timeless pieces that cater to modern families is evident in their thoughtfully curated collection of sofas. The brand's commitment to sustainability shines through their use of eco-friendly materials and dedication to minimizing waste. Sundays' innovative approach to the furniture industry, combined with their customer-centric practices, has propelled them to the forefront of the market, offering a fresh and inviting alternative for those seeking to elevate their living spaces.
Sundays | Brand Summary
Sundays has a visually appealing website that exudes a sense of tranquility and comfort, mirroring the brand’s ethos. Their range of couches, though not extensive, is thoughtfully curated, offering a blend of modern and classic designs that cater to diverse aesthetic preferences. The customization options, particularly in terms of fabric choices, are commendable, allowing customers to tailor their Sundays couches to their specific needs and tastes. However, while the brand’s focus on customer experience and the quality of their products is evident, there are areas where Sundays could improve. Given the price point, the quality of materials used could be better. Additionally, the lack of transparency in customer reviews and the specifics of their return policy could potentially undermine the otherwise impressive offerings of Sundays. This Sundays review aims to provide a balanced perspective, acknowledging both the strengths and areas for improvement of the brand.
High-quality, stain-resistant, and breathable fabrics
Free delivery and in-home assembly
30-day return policy
2-year warranty
Financing options available
Cons
Limited customization options
High return shipping fees
Only accepts returns in showrooms
Lead times vary from 3 to 5 weeks
Vague information about frame construction
Sundays Sofas are like a warm hug on a chilly evening, offering a blend of modern and classic designs that exude both comfort and style. Their commitment to sustainability and high-quality,
stain-resistant fabrics is a major draw, especially for families who want to create a welcoming and worry-free living space. The added convenience of free delivery and in-home assembly further enhances the customer experience.
The brand's focus on curated designs might limit customization options for those seeking a truly unique piece, although their wide range of fabrics and configurations allows for a degree of personalization. While their 30-day return policy is generous, it's worth noting that return shipping fees can add up, and returns are only accepted in their showrooms, which might be inconvenient for some customers. Additionally, lead times can range from 3 to 5 weeks, which might require some patience for those eager to receive their new sofa.
However, what truly sets Sundays apart is their unwavering dedication to sustainability. Their use of eco-friendly materials, responsible sourcing practices, and initiatives like fabric swatch returns and furniture donations to charity demonstrate a commitment to both quality and environmental consciousness. So, if you're in the market for a comfortable and stylish sofa that aligns with your values and prioritizes a relaxing home environment, Sundays might just be your perfect match. Ah, yes, they offer free sofa assembly, too.
In this showdown, Rove Lab emerges victorious with its cutting-edge modularity and sustainable materials, providing style and innovation in one sleek package. The brand's commitment to eco-friendly practices and tech-forward design sets it apart, making Rove Lab the ultimate choice for those seeking a modern, sustainable, and stylish couch upgrade.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
