A Sneak Peak at Couch's Very Own Couch Collection

Key Takeaways

• Made in USA sofas and sectionals: Each sofa in The Couch Collection is handcrafted locally by Urban Manufacturing for Couch, using sustainable alder wood and performance fabrics.
  
• Designed by Alex Back: With nearly two decades of experience in the furniture industry, Couch founder Alex Back brings expert proportion, comfort, and craftsmanship to every piece.
  
• Three Signature Lines: Choose from Classic, Mid-Century, and Comfy — timeless, durable, and built for real homes and real living.
  
• Crafted with Purpose: Every sofa supports local furniture makers and celebrates American furniture-making through honest materials and skilled workmanship.
  
• Launch Pricing: The first 100 sofas feature special introductory pricing to jumpstart production and help Los Angeles makers get back to work.
  
• Community at the Core: The collection uplifts a network of family-run craftspeople whose dedication shows in every frame, seam, and stitch.
  
• Built to Last: Combining comfort, structure, and style, these sofas are designed to look good, feel good, and hold up for years to come.

Walking into Urban Manufacturing in Los Angeles to see the first pieces from The Couch Collection felt familiar in the best way. The smell of freshly cut wood, the steady hum of sewing machines, the quiet rhythm of people working in sync—it’s the kind of scene that reminds me why I got into furniture-making in the first place.

Victor Montiel runs this factory. We’ve worked together for more than fifteen years, and when I started planning a line of couches under our own name, he was the first person I called. We share the same belief that Made in the USA sofas can still stand out—not because they’re nostalgic, but because they’re built with care, skill, and the right materials.

The Couch Collection brings that belief to life. Each design blends classic style with new-school comfort, made with sustainable materials and crafted here in Los Angeles. By keeping production here in Los Angeles, we’re backing the furniture-making community that built this city and helping make sure those skills stay alive.

Built Together: The Partnership Behind The Couch Collection

Every great idea needs the right hands to bring it to life. For me, that’s Victor and his team at Urban Manufacturing, a Los Angeles workshop I’ve trusted for more than fifteen years. We’ve worked together through good years and lean ones, and if there’s one thing I’ve learned, it’s that Victor builds furniture the same way he runs his business: with care, humility, and heart.

He started small, building and restoring pieces one at a time until word spread about his workmanship. As we were talking, Victor shared a memory that’s stuck with me ever since. He laughed softly and said that when he was a kid, he didn’t have much — one day he found a piece of gum on the street, cleaned it off, and felt happy just to have something to chew.

“Sometimes happiness is simple,” Victor said, smiling at the thought.

That line felt like a window into who he is — grounded, grateful, and unshakably optimistic. You can feel that same energy in his workshop today, in the patience of his team and the care that goes into every piece they build.

Today, his shop supports a handful of skilled makers — many of them friends, family, and neighbors. As Victor told me,

“A good amount of the people here are family or from our church. We trust each other, and that’s what keeps the work strong.”

That’s the energy behind The Couch Collection: real people putting real time into something they’re proud of. Urban Manufacturing isn’t a faceless factory — it’s a group of craftspeople who take pride in every frame, every seam, every detail.

Working with Victor again felt like coming full circle. He knows my obsession with comfort and proportion, and I trust his precision when it comes to build and quality. Together, we’ve created something that feels both familiar and new — a Made in the USA sofa collection built on shared values, not just shared goals.

Meet The Couch Collection: Made in the USA Sofas by Couch

When we set out to create The Couch Collection, the goal was simple: design three sofa lines that check every box: timeless style, long-term comfort, and real durability.

All these without crossing into luxury-brand prices. Each one captures a different mood but shares the same foundation: sustainably sourced solid wood frames, performance velvet fabrics, and proportions that just feel right.

When the first finished pieces came off the line at Urban Manufacturing, Victor stepped back and ran his hand across the fabric.

“You hit it right, Alex. One hundred percent,” he said, grinning. “I really admire the fabrics you chose. They’re phenomenal—look at this color. You did such a great job picking this one.”

Coming from someone who’s spent decades building sofas, that moment said everything.

It also marked the start of something new — three couch collections that capture what we both believe great furniture should be: honest, comfortable, and made to last.

1. The Classic Collection

The Classic is our most adaptable line. It’s clean, structured, and balanced—built to feel at home in any space. Supportive without being stiff, refined without trying too hard. I wanted a sofa that could move from apartment to forever home and still feel right in both.

• The Classic Couch: a polished everyday piece with upright comfort and crisp tailoring.
• The Classic Loveseat: compact proportions, perfect for small spaces or paired seating.
• The Classic Reversible Chaise: a flexible layout that lets you switch sides as your space evolves.
• The Classic L Sectional: a room-defining piece built for families and open living areas.
• The Classic 2-Piece Chaise Sectional: an inviting, lounge-ready setup that keeps its shape over time.

2. The Mid-Century Modern Collection

The Mid-Century Modern line honors classic design without feeling stuck in the past. The piping, welting, and crisp edges show off the precision of Victor’s team. It’s architectural but still completely livable—a sofa that adds structure without taking over the room.

• The Mid-Century Modern Couch: structured and tailored with vintage-inspired proportions.
• The Mid-Century Modern Loveseat: compact yet sculptural, perfect for smaller spaces or pairing in sets.
• The Mid-Century Modern 2-Piece L Sectional: low-profile and balanced, ideal for open layouts.
• The Mid-Century Modern Chaise Sectional: relaxed symmetry and clean lines meet easy lounging.
• The Mid-Century Modern Lounger: deep, sink-in comfort made for long afternoons and late nights.

3. The Comfy Collection

This one started as a challenge. People loved the cloud look but wanted something sturdier underneath it—that same sink-in feel, just with more support and shape. The Comfy Collection delivers that balance. With its deeper seats, soft corners, and relaxed silhouette, it’s designed for homes that live and breathe comfort.

• The Comfy Couch: plush comfort with real structure, built for everyday lounging.
• The Comfy Loveseat: all the ease of the larger version, scaled down for tighter spaces.
  

Each collection has its own personality, but they all share one goal: to bring honest comfort, thoughtful design, and lasting quality back to American-made sofas.

Keeping It Local: How We Build The Couch Collection

The furniture world’s been through a lot these past few years. Costs went up, demand slowed, and plenty of good workshops had to downsize or close their doors. But lately, you can feel things shifting again. More people want to know where their furniture comes from and who’s behind it. They care about materials, process, and the story that comes with a sofa that isn’t mass-produced halfway across the world.

That shift is what brought Victor and me back together. After years of building for other brands, we want to prove that American-made couches could deliver real value — solid construction, fair pricing, and pride you can see in every stitch.

Inside Urban Manufacturing, that pride shows up in the smallest details.

The Materials

The frames are built from sustainably sourced alder wood from the Pacific Northwest — strong, stable, and made to last. The fabrics are milled and sewn here in Los Angeles, giving us full control over color, texture, and durability.

“Our wood comes from the Northwest—Oregon and Washington—all sustainable. The fabrics? Sourced right here in Los Angeles.” 

The People

Victor’s team is made up of family, friends, and neighbors — many of whom have been working alongside him for years. It’s not a faceless production line. It’s a community of craftspeople who take pride in their work and look out for one another.

“A good amount of the people here are family or from our church. We trust each other, and that’s what keeps the work strong.” 

The Process

Every sofa passes through a handful of skilled hands, each responsible for a single step: framing, suspension, sewing, and upholstery. Nothing here is rushed or outsourced. If something needs fixing, Victor walks ten feet to the person who can solve it.

“We’ve all been through a lot in this industry. But people are ready to buy American again — ready for furniture with a story.”

Keeping production close to home doesn’t just make things easier. It keeps us connected — to our partners, to our materials, and to the community that’s helping us build The Couch Collection from the ground up.

The First 100 Sofas: The Couch Collection Launch Pricing with Purpose

When Victor and I talked about starting production, we wanted it to mean something. The goal wasn’t just to make great couches but to get his team working again and keep things moving here in LA.

So we set aside the first 100 sofas from The Couch Collection for special launch pricing. It’s a simple way to support the shop, create steady work, and give more people access to a well-made, American-built couch.

“Those first hundred will help families, they’ll help the team here, and they’ll help the community get back on its feet.”

Each one does a little good for the local furniture makers, the suppliers, and the customers who get something built with care. After the first 100 are spoken for, regular pricing begins. But this first run sets the tone for what we’re building: honest work, fair value, and furniture that supports the people who make it.

When the first hundred are gone, regular pricing will go into effect. But the goal isn’t to rush through them. It’s to build momentum the right way, one sofa, one story, one small win at a time.

Couches built in Los Angeles, ready for your home.

FAQs About The Made in USA Sofas by Couch

1. What is The Couch Collection?

The Couch Collection is the first in-house furniture line from Couch, created in partnership with Urban Manufacturing in Los Angeles. Each piece blends classic design with modern comfort and is crafted using sustainably sourced alder wood frames and locally sewn performance fabrics.

2. Who builds The Couch Collection?

Every sofa in The Couch Collection is built by Urban Manufacturing in Los Angeles for Couch. Led by Victor and his team of skilled makers, the workshop has been producing high-quality furniture for more than 15 years. Working closely with Couch founder Alex Back, they bring each design to life with care, precision, and pride. Many of the craftspeople are family, friends, and neighbors who have worked together for years.

3. Where are Couch Collection sofas made?

Each sofa is handcrafted in Los Angeles, California. From the alder wood frames sourced in the Pacific Northwest to the fabrics milled and sewn locally, everything is made close to home to ensure quality, consistency, and accountability.

4. Who is behind Couch and The Couch Collection?

Couch was founded by Alex Back, a furniture industry veteran who previously co-founded Apt2B. After nearly two decades working with top manufacturers and customers nationwide, Alex launched Couch to create furniture that balances craftsmanship, comfort, and community — all made close to home.

5. What makes The Couch Collection different from other American-made sofas?

Couch built The Couch Collection to prove that American-made furniture can still deliver design, comfort, and value. Every piece reflects our shared commitment to honest materials, real craftsmanship, and thoughtful pricing — quality you can see and feel without the luxury markup.

6. How long will the launch pricing last?

The launch pricing applies to the first 100 sofas only. Once those are spoken for, regular pricing begins. This first run helps support local makers and small suppliers while giving customers early access to high-quality, American-built couches at special introductory pricing.

7. Can I customize my Couch Collection sofa?

Yes. You can choose from three distinct lines — The Classic, The Mid-Century Modern, and The Comfy — each available in multiple configurations and fabrics. Every sofa is made to order, so you can select the style and setup that fits your home best.