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Couch Deals Alert: Blu Dot Annual Sale Offers 20% Off Modern Sofas & Sectionals

Alex Back | Couch CEO & Founder
Couch Deals Alert: Blu Dot Annual Sale Offers 20% Off Modern Sofas & Sectionals

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    Key Takeaways

    • The Blu Dot Annual Sale 2025 runs from September 22–October 26 with 20% off sofas, sectionals, and other modern furniture pieces.

    • Blu Dot sofas like the Esker, Sunday, and New Standard balance modern design with everyday comfort.

    • The Cleon modular sofa lets you build and reconfigure sectionals, making it one of the most versatile Blu Dot couches.

    • Thataway sectional and other standout designs show off Blu Dot’s playful angles and unique design language.

    • Durable construction with solid hardwood frames and high-resiliency foam make Blu Dot couches built to last.

    • Financing through ShopPay makes upgrading your sofa more budget-friendly.


    I love Blu Dot. Always have! They're kind of the coolest kids on the block when it comes to furniture. They have their own design studio where they conceive of everything themselves and essentially get 'high on their own supply'... The looks are high-design and the quality is high-end while also being strangely affordable. 

    The only thing is... they NEVER go on sale.

    Except for once a year.

    That time is NOW.

    The Blu Dot Annual Sale 2025 has officially kicked off, and I couldn’t be more excited. This is the event I circle on my calendar every year because Blu Dot is one of the most creative names in the furniture world. They design and produce everything in-house, so when you shop Blu Dot couches, Blu Dot sofas, or Blu Dot sectionals, you’re getting original pieces that stand apart from anything else out there.

    Here’s the fun part: Blu Dot doesn’t run sales all the time — this is the big one. They only run this sale once a year, and when it hits, you get 20% off their living room collection. For anyone waiting on a Blu Dot sofa sale or hunting down a Blu Dot sectional deal, this is the moment to jump in. And if you head into the clearance section, you’ll spot even deeper discounts stacked on top.

    Blu Dot is all about design, craftsmanship, and creating modern furniture that feels different from anything else in the market. That’s why the Annual Sale is such a big deal: it’s the one time of year where design lovers can grab Blu Dot furniture deals without compromise.

    Top Blu Dot Sofas & Sectionals to Shop in the Annual Sale

    Now for the fun part — diving into the actual deals. Blu Dot’s lineup of modern sofas, sectionals, and modulars is what makes this sale such a must-shop event. Each piece has the kind of detail and personality that Blu Dot is known for. From clean-lined staples to modular builds and curve-happy designs, this year’s Annual Sale has some of the best Blu Dot sofa deals I’ve seen in a long time.

    Esker 98” Sofa

    $2,595 Regular Price → $2,076 During Blu Dot Annual Sale (Save $519)

    The Esker 98” Sofa is one of those pieces that makes me stop scrolling every single time. I love how Blu Dot describes it as the “fancy sweatpants of sofas” — and honestly, that’s the perfect way to put it. This Blu Dot sofa feels laid-back but still looks sharp, with wide arms, overhanging cushions, and a deep seat that begs you to stretch out. This Blu Dot sofa balances laid-back comfort with the clean, modern look the brand is known for.

    Why I Love It

    • Solid hardwood frame with sinuous steel springs that keep the sit supportive and long-lasting.
    • Cushions built with high-resiliency foam and fiber wrap for a plush, sink-in feel.
    • Upholstered in eco-friendly performance fabrics, including Kelso made from recycled water bottles.
    • Deep 25" seat and wide 98" profile make it a true lounge-ready Blu Dot couch.
    • Upholstery options range from breezy velvet to bleach-cleanable fabrics with serious durability (50,000–100,000 double rubs).

    What makes the Esker stand out during the Blu Dot Annual Sale is the price. Dropping under $2,100 for a 98” wide sofa with this kind of build quality is rare in the world of modern design. If you’ve been waiting on a Blu Dot sofa deal, this is one of the smartest buys you’ll find all year.

     

    Sunday 102” Sofa

    $3,795 Regular Price → $3,036 During Blu Dot Annual Sale (Save $759)

    The Sunday 102” Sofa is exactly what its name promises — the kind of Blu Dot sofa you can sink into and stay all day. I’ve always admired how this design balances refinement with serious comfort. With recessed legs that make the frame look like it’s floating and cushions that practically swallow you whole, this is one of those Blu Dot couches that proves modern design doesn’t have to come at the expense of lounging.

    Why I Love It

    • Extra-deep seat and low profile give it that loungey, laidback feel that makes Sundays better.
    • Built with a kiln-dried American hardwood frame that’s doweled and corner-blocked for durability.
    • Cushions combine high-resiliency foam, feather, and down — plush and inviting, with a casual look that softens over time.
    • Upholstery options range from eco-friendly Kelso performance fabrics to luxe camel velvet and Canyon leather.
    • With 102” of width, it’s generous enough for movie nights, naps, and everything in between.

    The Blu Dot Annual Sale brings this sofa into a sweeter price bracket. At just over $3,000, the Sunday delivers scale and craftsmanship you almost never find at this price.

     

    New Standard 78” Sofa

    $2,995 Regular Price → $2,396 During Blu Dot Annual Sale (Save $599)

    The New Standard 78” Sofa lives up to its name — it feels like Blu Dot took everything people already loved about modern couches and sharpened it into something better. What stands out here is how approachable the design feels: wide arms, relaxed cushions, and proportions that just work. And then there are the legs — simple, architectural, and a reminder that Blu Dot never phones it in on the details.

    Why I Love It

    • Kiln-dried wood frame with sinuous steel springs for lasting support.
    • Cushions filled with high-resiliency foam and feather-down wrap for the ideal mix of firm structure and plush comfort.
    • Upholstery options include U.S.-made fabrics, Green Guard–certified Maharam blends, and rich aniline leathers that develop a patina over time.
    • Powder-coated steel legs available in multiple finishes to fine-tune the look.
    • At 78” wide, it’s compact enough for apartments but roomy enough to feel like a full-size Blu Dot sofa.

    The Blu Dot Annual Sale drops this modern classic to under $2,400, making it one of the smartest entry points into the brand. If you’re looking for Blu Dot couches that balance everyday comfort with timeless style, the New Standard sets the bar high.

     

    Guide 96” Sofa

    $3,495 Regular Price → $2,796 During Blu Dot Annual Sale (Save $699)

    The Guide 96” Sofa hits that sweet spot — supportive enough to keep its shape but soft enough to settle into for hours. I like how the design balances comfort with a clean, dignified frame. Rounded arms, smooth upholstery, and legs in either walnut or oak give it just enough detail to stand out without overwhelming a space.

    Why I Love It

    • Solid hardwood frame paired with sinuous steel springs for reliable structure.
    • High-resiliency foam cushions wrapped in fiber padding deliver a medium-soft sit.
    • Removable and reversible seat cushion helps extend the life of the sofa.
    • Available in versatile upholstery choices, from performance blends to rich velvet.
    • Protective glides on the feet keep floors safe while the sofa stays anchored.

    The Blu Dot Annual Sale makes the Guide even more appealing — under $2,800 for a 96” wide sofa with this kind of craftsmanship is rare in modern design. For anyone searching for Blu Dot couches that feel refined but still livable, the Guide lives up to its name.


    Cleon Large Sectional Sofa

    $6,630 Regular Price → $5,303.99 During Blu Dot Annual Sale (Save $1,326)

    The Cleon is one of those Blu Dot sectionals that really shows off the brand’s design chops. The magic of the Cleon is in the modularity. Each piece is designed to connect, so you can build and rebuild as your space evolves. Add to that Blu Dot’s signature zig-zag stitching and subtle pleats, and you’ve got a modular Blu Dot sofa that feels both refined and flexible.

    Why I Love It

    • Modular design lets you mix, match, and expand to create your perfect layout.
    • Solid hardwood frame and sinuous springs deliver reliable structure.
    • Cushions filled with foam and Dacron fiber keep the sit comfortable and relaxed.
    • Wide choice of upholstery: from Green Guard Gold–certified Maharam fabrics to luxe velvets and patina-ready leathers.
    • At over 11 feet by 9 feet, this sectional makes a statement while staying versatile.

    The best part of the Blu Dot Annual Sale is how much you save when building a sectional like this. A single Cleon piece can normally run close to $3,000 — so when you put multiple modules together, the savings stack up fast. At just over $5,300 for the full large sectional, this deal makes the Cleon one of the smartest buys in modern modular seating.

     

    Thataway Small Angled Sectional Sofa

    $3,995 Regular Price → $3,196 During Blu Dot Annual Sale (Save $799)

    The Thataway Small Angled Sectional is one of my personal favorites because it’s such a surprise piece. Alex nailed it when he said this sofa lives at the intersection of “normal and unusual” — it’s understated at first glance, but the sweeping arms and angled design stop people in their tracks. This is the kind of Blu Dot sectional that doubles as both a cozy lounge spot and a built-in conversation starter.

    Why I Love It

    • Solid hardwood frame with high-resiliency foam and webbing for a supportive, long-lasting seat.
    • Tight seat and back create a firmer, upright sit while still feeling inviting.
    • Distinctive angled design makes it a statement piece in any living room.
    • Upholstery options include durable blends and Maharam performance fabrics that are Green Guard certified for healthy indoor air.
    • Ships fully assembled, so it’s ready to anchor your space right out of the box.

    What makes the Thataway shine in the Blu Dot Annual Sale is how it brings artful design into reach. At just over $3,100, it’s a rare chance to own a Blu Dot sofa that feels as much like a sculptural piece as it does a sectional — all while still delivering everyday comfort.

    Runner-Up Blu Dot Sofas Worth a Look

    The Blu Dot Annual Sale isn’t just about the headline pieces. Some of the brand’s newer sofas and alternate configurations are also marked down, giving you more options beyond the main lineup. Here are a few Blu Dot couches and sectionals that deserve a closer look:

    Softmore 96" Sofa

    Sale price $2,956 (reg. $3,695 |Save $739)

    The Softmore is built for serious downtime, wrapped in quality foams and tailored upholstery that invite you to stay a while. This Blu Dot sofa turns quick breaks into the kind of lounging that keeps you coming back for more.

    Esker Sofa with Chaise

    Sale price $4,316 (reg. $5,395 | Save $1,079)

    Low arms, a wide seat, and a graceful, angled back make the Esker feel both relaxed and refined. Add the chaise, and this Blu Dot couch becomes a full-body lounge spot that’s hard to beat. 

    Bonnie 72" Sofa

    Sale price $2,316 (reg. $2,895| Save $579)

    Like the daring duo whose name it shares, this studio-sized sofa pairs style with flexibility. A close companion to Clyde, it’s compact, tailored, and a smart fit for smaller spaces. 

    Bonnie and Clyde Sectional Sofa

    Sale price $4,232 (reg. $5,290 | Save $1,058)

    When Bonnie and Clyde team up, the result is a sleek sectional matched with a well-tailored sofa. Each works on its own, but together they create a sectional pairing that really stands out. 

    Other Blu Dot Furniture Deals Worth Grabbing

    The Blu Dot Annual Sale doesn’t stop with sofas and sectionals. A handful of standout designs in other categories are also marked down, so it’s worth looking at a few extra pieces to round out your space.

    Ridge Outdoor Sofa

    Sale price $3,436 (reg. $4,295 — Save $859)


    Generous FSC®-certified teak planks and Sunbrella® upholstery create a relaxed outdoor sofa that looks sharp and holds up in the elements.


    Cache Sofa 

    Sale price $3,596 (reg. $4,495 — Save $899)

    An indoor-outdoor design with a tubular aluminum frame and high-performance Sunbrella cushions that can handle both daily use and harsh sunlight.


    Murmur 2-Door / 2-Drawer Console 

    Sale price $3,116 (reg. $3,895 — Save $779)

    Fluted wood and brass pulls give this console refined texture, while convex legs and soft-close drawers finish the piece with a refined touch.


    Woodrow Bed

    Sale price $2,076 (reg. $2,595 — Save $519)

    Warm wood arches gracefully into a minimal frame and legs, creating a bed that feels light in the room but solid in construction.


    New Standard Lounge Chair

    Sale price $1,916 (reg. $2,395 — Save $479)


    A lounge-ready chair with wide arms, loose cushions, and proportions tuned for everyday comfort with a clean, modern look.


    Act Fast: Blu Dot Couch Deals End October 26

    The Blu Dot Annual Sale 2025 isn’t just another promotion — it’s the one stretch of the year where the brand’s most iconic couches, sectionals, and other modern furniture drop by 20%. I’ve followed Blu Dot long enough to know this doesn’t happen often, and when it does, the pieces people really want move fast.

    If you’ve had your eye on a Blu Dot sofa or wanted to finally upgrade to a Blu Dot sectional, now’s the moment. The sale ends October 26 — once it’s over, the deals are gone.

     

    Blu Dot Annual Sale FAQs

    1. When is the Blu Dot Annual Sale?

    The Blu Dot Annual Sale 2025 runs from September 22 through October 26. It’s the one time each year where you’ll see 20% off Blu Dot sofas, couches, sectionals, and more. Mark your calendar — once it wraps, you won’t see deals like this again until next fall.

    2. What are Blu Dot’s delivery options?

    Blu Dot offers multiple delivery levels for sofas, couches, and sectionals. Basic freight brings your order to the curb or driveway, threshold delivery places it just inside, and in-home delivery includes placement, setup, and packaging removal. These options let you pick the right level of convenience for your space.

    3. Is Blu Dot furniture worth it?

    Yes. Blu Dot sofas and couches are known for their solid hardwood frames, durable upholstery, and unique in-house designs. They hold up well over time while offering modern style that feels fresh instead of cookie-cutter.

    4. What’s included in the Blu Dot Annual Sale?

    Most living room favorites are covered, including Blu Dot couches, sofas, and sectionals. You’ll also find markdowns in outdoor, bedroom, and dining categories, plus a Blu Dot Final Sale section with deeper discounts on limited pieces.

    5. Does Blu Dot have financing options?

    Yes. Blu Dot partners with ShopPay and other providers so you can spread payments over time. That means you can bring home a Blu Dot sectional or sofa now and pay in manageable monthly installments.

     

     

    A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
    Alex Back
    Couch CEO & Founder
    Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
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