Rove Lab

Rove Lab is the experimental side of home design, backed by its well-known sister brand, Rove Concepts. This is where cutting-edge technology meets boundary-pushing style. Every Rove Lab couch is engineered for comfort and support using proprietary SmartFoam and wrapped in Oeko-Tex® certified Performance Weave fabric that resists spills, wear, and fading.

But Rove Lab goes beyond comfort. The brand reimagines how we shop for and live with furniture. Each piece is designed to be modular, shipped in a box, and assembled without tools, making it easy to adapt your space anytime. Their streamlined delivery model cuts down on resources and slashes the carbon footprint by up to six times compared to traditional methods.

If you’re furnishing your first home or looking to upgrade your space with something fresh and functional, Rove Lab makes it simple. It’s furniture that looks great, feels even better, and fits your life from day one. This is design that’s creative, accessible, and built for wherever you're headed next.