BenchMade Modern vs Lulu and Georgia: Who Has Better Couches?
Can BenchMade Modern outmatch Lulu and Georgia in the couch battle? Find out who takes the crown in this stylish furniture face-off.
Alex Back | Couch CEO & Founder
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Looking for a new couch but torn between BenchMade Modern and Lulu and Georgia? Dive into this detailed comparison to find out which brand brings that perfect blend of style and quality to your living space.
Side By Side
Features
BenchMade Modern
Lulu and Georgia
Made to Order Lead Times
2-6 weeks
6-10 weeks
Free Shipping Option
White Glove Delivery Option
$399
$369
Return Option
Warranty Included
Financing Option
Affirm
Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$$
$$$-$$$$
In comparing BenchMade Modern and Lulu and Georgia couches, both brands showcase a commitment to quality and stylish design. BenchMade Modern offers custom-made sofas with a range of customization options, high-quality fabrics, and a lifetime warranty, positioning themselves in the luxury price range. On the other hand, Lulu and Georgia excel in designer sofa styles and sustainability initiatives, catering to the premium price range. Although both brands have their unique strengths, it ultimately boils down to personal preference in terms of design aesthetic, material choices, and budget considerations.
BRAND #1: BenchMade Modern
BenchMade Modern is a brand that prides itself on challenging the norms of the luxury furniture industry. They offer custom-made sofas with surprisingly fast lead times, manufactured in the USA. Their unique selling point is their customization process, which allows you to tailor your sofa to your exact preferences, from the fabric to the leg color and even the depth. While their prices lean towards the luxury end of the spectrum, their lifetime warranty on frames and generous return policy offer peace of mind. With quirky sofa names and a focus on customer satisfaction, BenchMade Modern caters to a new generation of design enthusiasts who value individuality and convenience.
BenchMade Modern | Brand Summary
BenchMade Modern furniture stands out for its custom-built, USA-made couches, designed for buyers who want luxury furniture without the long wait times. Their sofas are handcrafted with high-quality materials and delivered in as little as two weeks, making them one of the fastest custom couch brands on the market.
Generous 100-day return window with free return shipping
High-quality fabrics (30,000 to 100,000 double rub counts)
Offer full-grain and top-grain leather options
Wide range of customization options (size, fabric, leg color, depth)
Cons
Expensive compared to similar quality sofas from other brands
Use of plywood in some frames
Limited cushion options (foam and fiber or foam and trillium)
Minimal sustainability initiatives beyond manufacturing in the USA
BenchMade Modern, the self-proclaimed "rebellious luxury" brand, offers a tempting proposition: custom-made sofas with quick turnaround times, backed by a generous warranty and return policy. However, the allure fades slightly when you consider their premium price point, which doesn't always align with the materials and construction quality.
While their high-quality fabrics and leather options are a definite plus, the use of plywood in some frames and stapled joints might leave discerning buyers wanting more. Additionally, their online customization process could use some streamlining to avoid potential confusion.
However, if you're drawn to their unique designs and prioritize fast delivery and a hassle-free return policy, BenchMade furniture might just be your perfect match. Just be prepared to pay a premium for the privilege of owning one of their "rebellious" creations.
Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.
Lulu and Georgia | Brand Summary
Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.
Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!
We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.
In this couch showdown, BenchMade Modern emerges as the clear victor, offering exceptional customization options, high-quality materials, and a robust warranty. With a focus on personalized luxury, BenchMade Modern stands out as the top choice for those seeking a combination of style and durability in their couch purchase.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
