Looking for the perfect couch companion: Cozey or What A Room? Discover which brand delivers the ultimate seating experience that aligns with your style and comfort needs!
Alex Back | Couch CEO & Founder
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Ever wondered which couch contender deserves a spot in your living room? Get ready to discover the heavyweight clash between Cozey and What A Room as we unravel the details to help you pick your sofa superhero!
Side By Side
Features
Cozey
What A Room
Made to Order Lead Times
2-3 Weeks
4-6 weeks
Free Shipping Option
White Glove Delivery Option
$99+
Return Option
Warranty Included
Financing Option
Affirm
Affirm, Shop Pay
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
Avg. 3-Seat Couch Price
$$-$$$
$$$
Choosing between Cozey and What A Room for your ideal couch involves weighing style diversity, durability, sustainability, and overall value. Cozey provides a variety of styles and good durability at a budget-friendly price point. In contrast, What A Room excels in sustainability, durability, and elevated style options but with a higher price tag, offering a luxurious feel and outstanding value for those prioritizing premium quality.
BRAND #1: Cozey
Cozey is a Canadian, modular-first furniture brand built around real-life use: sofas, sectionals, and sofa-beds that arrive in manageable boxes, assemble without tools, and evolve with your space. Recent milestones include expanding beyond seating into extendable dining and machine-washable rugs. The defining idea is “solutions over showpieces”—removable covers, configurable modules, and shopper-friendly tools (swatches, AR, consults) that make furnishing feel simple and low-risk.
Cozey | Brand Summary
Cozey built its name on one big idea: furniture shouldn’t make your life harder. While I think there's something more they could do with 'Cozey vs Hard' puns and witty marketing phrases, I like it!
From their sofas to sofa-beds, everything claims to ship fast, snap together, and last. But as someone who’s seen more than a few “easy assembly” promises end in chaos, I had to find out for myself and see if this Cozey furniture review would tell a different story.
What I found in my research was a brand that’s confident, maybe even a little bold, about how easy it is to buy and enjoy their furniture. And how simple comfort should be. But does that confidence hold up once the boxes hit your doorstep? This Cozey couch review looks past the marketing to see whether the brand’s modular magic actually makes life—well, Cozey.
True modular designs that expand or reconfigure over time
Removable, often machine-washable covers across many collections
Clear, easy assembly with manageable boxes and no tools
Helpful shopping aids like free swatches, AR preview, and design consults
Broad fabric mix including performance, chenille, bouclé, corduroy, velvet, and leather
Cons
No white-glove/in-home setup in standard delivery
Fabric durability varies by collection
Returns require original boxes or a fee for replacement packaging
Cozey’s calling card is flexibility. The sofas ship in apartment-friendly boxes, click together without tools, and let you add or rearrange modules as life changes. Covers come off for cleaning on many models, and the fabric catalog spans performance weaves to cozy chenille and on-trend bouclé. For small spaces or frequent hosts, Neptune’s sofa-bed modules are a standout: fast sit-to-sleep with thoughtful storage baked in.
The trade-offs are worth noting. Standard delivery is doorstep only—no white glove—so plan a little muscle on arrival. Returns are consumer-friendly at 30 days, but you’ll need the original boxes or you’ll pay for replacements. And while the brand offers a wide fabric ladder, cleanability and abrasion ratings vary, so fabric choice matters if you have pets or kids.
That said, Cozey keeps the experience calm and predictable. Free swatches show true color and texture at home, the AR tool helps you check scale, and design consultations make configuring sectionals less of a puzzle. Assembly is refreshingly straightforward.
Bottom line: if you want modular seating that’s easy to live with, easy to clean, and simple to grow, Cozey hits the sweet spot. Just budget a little time for carry-in and pick your fabric with your household in mind.
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
In the ultimate couch clash, What A Room comes out on top, providing unmatched durability, sustainability efforts, and premium value, making it the go-to brand for those in pursuit of the best blend of style and quality.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
