Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
Review
Cozey: Ultimate Brand Review And Rating
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Key Takeaways
- Solutions over showpieces. Cozey offers timeless, versatile, thoughtfully designed furniture built for real homes and real people. That same logic now extends to dining and washable rugs, so the whole room works harder.
- Everyday-proof fabrics. Most collections use performance polyester with high double-rub counts, plus options like chenille, bouclé, corduroy, velvet, leather, and Aquaforte water and stain-resistant textiles. Covers are removable and, in many cases, machine-washable.
- Grow the room, not the stress. Add modules, swap covers, extend the table, wash the rug—small, confidence-building steps instead of full resets. Cozey develops solutions that help you get more from your home at every space, style, or stage of life.
- Friendly shopping tools. Free fabric swatches arrive quickly, AR previews help check scale and color at home, and you can book virtual or in-store design consultations.
- Customer-centered journey. From free swatches and design consultations to clear, calm policies, Cozey reduces risk and decision fatigue. Every design and interaction reflects a belief that comfort and simplicity sit at the heart of better living.
- Apartment-ready logistics. Everything ships in manageable, labeled boxes with handles, sized for elevators and narrow entries. Assembly is tool-free and part-based.
- Sustainability through longevity. The brand focuses on Cozey furniture sustainability via replaceable modules and washable skins.
- Online Shopping Experience
- Shipping & Lead Times
- Customer Focus
- Durability & Quality
- Brand Vibe Check
93%
Overall
PotatoMeter
Rating
Meet the PotatoMeter
The PotatoMeter is Couch.com’s exclusive rating system that grades retailers on the following 5 value propositions:
Shopping Experience
Ease of navigation, product info quality, and overall user interaction
Shipping & Lead Times
Lead times for custom and in-stock products, plus actual transit times
Customer Focus
Customer satisfaction through warranty, return policies, delivery, and financing
Durability & Quality
Craftsmanship, material quality, product cleanability, and manufacturing origin
Brand Vibe Check
Brand uniqueness, key differentiators, and sustainability efforts
Online Shopping Experience Rating: 93%
Shipping & Lead Times Rating: 92%
Customer Focus Rating: 95%
Durability & Quality Rating: 92%
Brand Vibe Check Rating: 91%
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