Modern Resale vs Ashley Furniture: Who Has Better Couches?
Looking for the best spot to chill at home? Join us in exploring who crafts the dreamiest couches between Modern Resale and Ashley Furniture. Can you guess which brand will secure the crown?
Alex Back | Couch CEO & Founder
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Step into the cushioned realm of sofas where dreams are made! Today, we unleash the showdown between Modern Resale and Ashley Furniture, uncovering the secrets to lounging luxury that will have you drifting into sofa paradise.
Side By Side
Features
Modern Resale
Ashley Furniture
Made to Order Lead Times
N/A
N/A
Free Shipping Option
White Glove Delivery Option
$99.99-$249.99+
Return Option
Warranty Included
Financing Option
Shop Pay
Ashley Advantage Card / Acima
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Primarily Italy, France, Germany, USA
USA + Import
Avg. 3-Seat Couch Price
$$$$
$$
In the showdown between Modern Resale and Ashley Furniture, the brands offer distinct sofa experiences. Ashley Furniture boasts a wide range of styles and budget-friendly options with sturdy construction, perfect for practical buyers. Meanwhile, Modern Resale shines in high-end, curated pieces, prioritizing luxury and unique design for those seeking sophistication. Ashley Furniture leans towards affordability and accessibility, while Modern Resale targets buyers valuing exclusivity and fine craftsmanship, providing distinct options in the furniture market.
BRAND #1: Modern Resale
Founded in 2012 by Stacia Vinar and Sarah Whipple, Modern Resale began as a small Los Angeles gallery reimagining how people buy and sell high-end furniture. What started as a consignment showroom has evolved into one of the most trusted names in the authenticated luxury furniture resale space. The brand’s signature programs—Consign With Us and Memo for Designers—allow both collectors and professionals to engage in a circular design economy built on trust, transparency, and style. Their rotating catalog of B&B Italia, Cassina, and Minotti pieces makes Modern Resale a go-to for design lovers seeking sustainability without sacrificing sophistication.
Modern Resale | Brand Summary
Modern Resale is where discerning design meets real-world access. Founded by two seasoned curators in Los Angeles, the brand has turned authentic European preowned luxury furniture into a smart investment for collectors and design lovers alike.
Every piece — from sofas and sectionals to dining tables and lighting — is carefully chosen, verified, and beautifully maintained. Most of their inventory is one-of-a-kind, giving buyers a chance to own something truly unique from design houses like B&B Italia and Minotti. In this Modern Resale review, we’re exploring how this standout marketplace blends quality, authenticity, and timeless style for modern luxury seekers.
Authenticated designer pieces from luxury brands like B&B Italia, Cassina, and Minotti
Fast nationwide delivery within 1–5 weeks
Impeccable photography and transparent product listings
Personal customer service with curated expertise
White-glove delivery available for large furniture
Sustainable resale model that promotes circular design
Cons
Limited return window (48 hours)
No manufacturer warranty on pre-owned pieces
Inventory changes frequently, so availability is unpredictable
You might not find many brands doing what Modern Resale does—and that’s kind of the point. This Los Angeles-based furniture gallery gives luxury design a second life without cutting corners on quality. Every sofa, sectional, and sculptural piece is verified, photographed, and delivered with the precision of a museum curator.
Sure, there are a few caveats. You can’t customize the fabric or dimensions, the return window is short, and once a piece sells, it’s gone for good. That unpredictability is part of the thrill, though—it’s a treasure hunt for people who know their Cassina from their Poliform.
What makes Modern Resale shine is how refined the experience feels from start to finish. Listings are honest and detailed, photography is impeccable, and white-glove delivery makes ownership effortless. Add to that a sustainable resale model that keeps authentic designer furniture in circulation, and you’ve got a brand that’s as responsible as it is aspirational.
In short, Modern Resale makes buying preowned feel like buying private gallery art. It’s for those who appreciate craftsmanship, sustainability, and a good story behind every chair leg and marble edge.
From humble beginnings in 1945, Ashley Furniture has grown into a global powerhouse, known for their massive selection of affordable and stylish furniture. They prioritize convenience and accessibility, offering both online and in-store shopping experiences. While they don't boast the most luxurious materials, their focus on value and their commitment to community and environmental efforts make them a popular choice for families and budget-conscious shoppers alike.
Ashley Furniture | Brand Summary
Ashley Furniture is like the big box store of the furniture world. They offer a dizzying array of styles, and you’re almost guaranteed to find something that fits your budget. With over 1,100 store locations across 70 countries and annual revenues exceeding $10 billion¹, Ashley Furniture Homestore is known for its customer experiences with purchasing furniture, highlighting both positive aspects such as affordable pricing and extensive selection, and negative experiences involving delivery issues and varying furniture quality. They have a laser focus on affordability.
Potential inconsistency in quality between different models
Reguard protection plans cost extra
Ashley Furniture is your friendly neighborhood giant in the furniture world, with options galore to suit any style and budget. Ashley Furniture couches are surprisingly sturdy for the price, and their commitment to making shopping easy shines through with a user-friendly website, multiple delivery options, and even in-store pickup for the adventurous. They even offer a one-year warranty with labor coverage, which is a bonus in this price range.
But hey, even giants have their shortcomings. While their sofas might not be heirloom-quality, they're definitely built for real life. However, customization options are limited, and the materials and sourcing information could be more transparent. The standard warranty, while a good start, could be more comprehensive, and those extra protection plans will cost you.
If you're looking for a stylish, affordable sofa without the fuss, Ashley Furniture is worth checking out. Just be sure to do your research and choose a model that fits your needs and lifestyle. After all, a couch is more than just a place to sit – it's where life happens.
Modern Resale steals the spotlight with its high-end, curated pieces that exude luxury and sophistication, making it the top choice for discerning buyers seeking premium design. With a strong emphasis on craftsmanship and exclusivity, Modern Resale caters to those valuing uniqueness and elegance in their furniture. In this clash of couch titans, Modern Resale emerges victorious, offering a touch of opulence and style that sets it apart from the rest.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
