Seeking the ideal spot for your at-home relaxation retreat? Join us in unraveling the mystery: Rove Lab versus Cozey, who crafts the most inviting couch? Get ready to discover your next throne of comfort!
Alex Back | Couch CEO & Founder
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Attention all comfort enthusiasts! Buckle in for a cushion showdown between Rove Lab and Cozey. Wondering which sofa sensation will secure the numero uno spot? Let the battle of the couches begin!
Side By Side
Features
Rove Lab
Made to Order Lead Times
N/A
Free Shipping Option
White Glove Delivery Option
Return Option
Warranty Included
Financing Option
Shop Pay, Klarna
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Import
Avg. 3-Seat Couch Price
$$-$$$
As you ponder your next couch companion, let's compare these sofa superstars. Rove Lab offers a modern, eco-friendly design with impressive durability and customizable options for individual style. Cozey, on the other hand, focuses on luxurious comfort, encompassing classic and timeless designs. Rove Lab takes the crown in sustainability and adaptability, catering to those valuing eco-conscious choices. Meanwhile, Cozey excels in overall elegance and premium quality, targeting buyers seeking sophisticated charm. In terms of pricing, Rove Lab comfortably sits in the mid-range segment, while Cozey positions itself as a premium luxury option, offering high-end features for discerning buyers.
BRAND #1: Rove Lab
Rove Lab is the experimental, modular-focused sister brand of Rove Concepts. Launched to challenge traditional furniture models, Rove Lab has created a system rooted in SmartFoam engineering, sustainability, and streamlined delivery. With no tools required and vacuum-sealed packaging, their designs are built to ship fast, fit tight spaces, and adapt to evolving homes. Their commitment to innovation, minimalism, and conscious production places them squarely in the conversation with the best new direct-to-consumer furniture brands.
Rove Lab | Brand Summary
Rove Lab is flipping the script on how we think about comfort, modularity, and convenience. From their all-foam builds (no frames!) to a design system that allows you to add or take away pieces to adapt to your living situation, Rove Lab sofas offer a more tech-forward spin on traditional lounging—streamlined, flexible, and thoughtfully engineered.
I’ve tested a lot of modular sofas, but this one feels like it came from a different playbook—one where setup is painless, materials are sustainable, and the vibe is straight-up smart. This Rove Lab furniture review is one you’ll want to read all the way through.
Ships in compact boxes and inflates in seconds with no tools
Free shipping with quick delivery timeline
Clear and well-organized product information
Cons
No white-glove delivery option available for those that are physically unable
Covers are not removable for machine washing
Partial returns not allowed for modular sets
No made-to-order customization options
Sofas sit lower, which may not suit all users
Rove Lab’s M1 modular sofas don’t try to do it all, but they do a lot right. With spill-resistant fabric, SmartFoam support, and setup that’s fast and frustration-free, these pieces are clearly designed for real-life comfort and modern homes.
There are a few things to consider before you buy. You won’t get white-glove delivery, which could be a drawback if you need help with setup. The covers aren’t removable, so if you rely on machine washing, that might be limiting. And while modular layouts are flexible, customization options stop at colors and configurations.
Even so, the upsides are easy to spot. The SmartFoam core feels structured yet comfortable. The build is light but solid. And the ability to rearrange or expand over time makes this a great pick for evolving spaces. Add fast, free shipping and low-waste packaging, and you’ve got a system that works.
Rove Lab may not be the right match for everyone, but for people who want style, speed, and sustainability in one neat package, the M1 collection delivers.
In the battle of the couches, Cozey reigns supreme, offering luxurious comfort and timeless elegance that set it apart. With a focus on premium quality and classic designs, Cozey captures the hearts of those seeking sophistication in their lounging experience. The unique blend of style and durability makes Cozey the top choice for those looking for the epitome of luxury in their living spaces.
Alex Back
Couch CEO & Founder
Alex Back is the founder and CEO of Couch. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.co audience informed and engaged on a daily basis.
